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About

About

Panadol Extra - Traffic Blues
Published:
Ogilvy Malaysia 2011
 
Panadol Extra - Traffic Blues
 
New Panadol Extra provides more effective relief for severe headaches compared to regular Panadol.
The brief was to highlight this benefit to differentiate it from other variants.
 
Dramatize the effects of hard-hitting pain. The advertising carries the message that despite a pain overload,
relief can be found with Panadol Extra.
 
Award Won:

Cannes 2011
Bronze - Outdoor Single
Shortlist - Print Single 
Shortlist - Art Direction
 
D&AD 2012 
Wood Pencil - Art Direction For Poster Advertising 

 
London International 2011 
Finalist - Print Single 
Finalist - Art Direction 
 
The Austrian Award 2011
Finalist - Poster
 
Clio 2012
Finalist - Print Single 
 
Spikes 2011
Silver - Print, Art Direction
Silver - Art Direction 
Bronze - Print Single 
Bronze - Outdoor Single 
 
Adfest 2012
Bronze - Best Use Of Photography - Bronze
Bronze - Best Use of Retouching/Image Manipulation - Bronze
Finalist - Press Single/Traffic Blues
Finalist - Poster Single/Traffic Blues
 
Kancil 2011
Art Direction - Silver
Bronze - Poster Single/Traffic Blues
Bronze - Poster Campaign - Bronze
Bronze - Photography