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Panadol Extra - Traffic Blues
Published:
New Panadol Extra provides more effective relief for severe headaches compared to regular Panadol. The brief was to highlight this benefit to differentiate it from other variants.
 
Dramatize the effects of hard-hitting pain. The advertising carries the message that despite a pain overload, relief can be found with Panadol Extra.

Cannes 2011
Outdoor Single - Bronze
Print Single -Shortlist
Art Direction - Shortlist
 
D&AD 2012 
Art Direction For Poster Advertising - In Book
 
London International 2011 
Print Single - Finalist
Art Direction - Finalist
 
The Austrian Award 2011
Poster - Finalist
 
Clio 2012
Print Single - Finalist
 
Spikes 2011
Print, Art Direction - Silver
Art Direction - Silver
Print Single - Bronze
Outdoor Single - Bronze
 
Adfest 2012
Best Use Of Photography - Bronze
Best Use of Retouching/Image Manipulation - Bronze
Press Single - Finalist
Poster Single - Finalist
 
Kancil 2011
Poster Single -Bronze
Poster Campaign - Bronze
Art Direction - Silver
Photography - Bronze