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Brief: Create brand extension for Whiskas to bring a premium market. Process: Whiskas pampur cat hotel aimed to buy into the third largest indus… Read More
Brief: Create brand extension for Whiskas to bring a premium market. Process: Whiskas pampur cat hotel aimed to buy into the third largest industry in Australia; pet-care, and offer a more premium experience for customers. Pampur is the four seasons of the cat world it is designed to speak directly to cat owners in their own language. The design is warm, open and a little bit cheeky. Completely cat owner savvy, the hotel runs a shuttle bus to and from the hotel and even an app that shows a live video of your cat. Read Less
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