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Rebrand of Palms Las Vegas.
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Rebrand of Palms Las Vegas. Strategy, creative direction, identity design and collateral.
Copy by Parker Channon.
Our two pitch directions: "Stay cool." and "Exactly like nothing else."
"Exactly like nothing else" had a variable logotype that would constantly rotate as applied to collateral and signage. The solid shape version with "Las Vegas" would have been the master mark for day-to-day business communications.