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Rebranding public transport in Cannes, France.
Palm Bus is a new brand of bus services serving
the Southern French city of Cannes.
Reinventing Cannes public transport to better represent the city, 
its agglomeration and the values shared by its inhabitants. 
After riding for several years under the name and logo of Bus Azur,
Cannes public transport were ready for a new brand more meaningful and closer to the image of the Cannes regionand the French Riviera.