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A concept packaging for the BlackBerry Torch which can transform into a dock after opening.
Published:
BlackBerry Torch Packaging
A cell phone packaging that transforms into a dock
Backstory
 
The initial idea was to design a packaging that could shrink in size upon opening. As I was exploring this possibility, I had the opportunity of having Allan Chochinov, the chief editor of Core77, to critique the design. I was encouraged to try a different approach, as the idea did not necessarily solve an issue.
 
Very quickly I went back to my sketchbook and reviewed my initial ideas. I decided to explore one of my previous ideas of transforming the packaging into a dock.
 
The final design hides the accessories inside the two pockets and with a simple tear, one transforms the packaging into a dock that works nicely with the built in clock app.