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A student project which combines unifying package design over a range of packages as well as marketing targeted toward segments based on income a… Read More
A student project which combines unifying package design over a range of packages as well as marketing targeted toward segments based on income and gender preference. Read Less
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This was a student project of which I'm particularly fond and had a great amount of fun doing. The idea was to take general, nothing-special-about-it dirt and market it to three demographics: 'gourmets', working-class, and children, each appealing to male and female customers.

This was accomplished using a consistent pattern of color, illustration, and type, as described in each illustration.
The entire "Dirt" line, from the front to the back: high-quality, for fine gardening; medium-quality, for general work; kids' quality, for play.
"Düyrt" for fine gardening. Style and status are conveyed by a textured background, tasteful illustrations, and distinctive type. the umlauted-u in combination with the y spell the word in a way that suggests European culture in the way that the "Haagen- Dasz" brand suggests it.
Down-to-earth, basic Durt, for basic building and gardening. A more straightforward color choice keyed to color; tasteful yet basic blue and red to appeal to male and female customers.
"Dert" for the kids. for boys and for girls. Playful color palette and blocks of color suggest age-appropriateness, as well as the type choice. Background color meant to appeal to gender breakdown as before.