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I designed a packaging system for a fictitious company called Drunken Sailor. The target market is young people who enjoy mixed spirit drinks whe… Read More
I designed a packaging system for a fictitious company called Drunken Sailor. The target market is young people who enjoy mixed spirit drinks when they go out and would like the convenience of premixed drinks to have at home on a night in. I designed a label in four different flavours for a 300ml bottle as well as a four bottle carry pack. I applied bold colours that matched the drink inside and chose to arrange the type vertically down the bottle to create a bold and dynamic label that appeals to the target market. Read Less
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Packaging System
College Project
I designed a packaging system for a fictitious company called Drunken Sailor. The target market is young people who enjoy mixed spirit drinks when they go out and would like the convenience of premixed drinks to have at home on a night in.
I designed a label in four different flavours for a 300ml bottle as well as a four bottle carry pack.
I applied bold colours that matched the drink inside and chose to arrange the type vertically down the bottle to create a bold and dynamic label that appeals to the target market.