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Packaging Design/ Label Graphics for Mumbai's Cutting Chai- a class assignment
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Cutting Chai
Packaging Design and Label Graphics
For a class assignment at Srishti, we were asked to come up with an innovative packaging solution for Mumbai's infamous "Cutting" chai- local tea, available mostly on the streets of "Bombay". I decided to package the tea in the form of a cigarette box, since most people tend to enjoy a smoke with cutting. The graphics are bright and colorful, with different colors signifying different flavors based on spices. I tried maintaing a very "desi-cool" or "Indian Kitsch" meets contemporary vibe with the illustrations and typography.