Packaging: Casa das Areias Brancas

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  • Redesign of Logo and Packaging
    2011
  • BRIEF
     
    Choose a Portuguese product that needs a change of look, a redesign, in terms of packaging.
     
    I decided on a product that is very dear to me, the pastry "Areias Brancas", since it reminds me of my summer holidays at my grandmother's place in Lourinhã, Portugal.
     
    They are delicious, but I don't think the packaging does them justice.
  • Chosen product: "Areias Brancas", a portuguese traditional pastry from Lourinhã
    (the current look)
  • new logo
    new packaging
  • the two sides of the package outside sleeve, which changes according to the product
  • the company has 4 main products
    the company' product box is always the same; only the outside sleeve graphics change
  • the new box of Areias Brancas takes the same amount of pastries, but they are organized differently