Homemade, healthy, 100% natural dog treats. Packaging was a standard box with this band around the box. Easy to remove was key, but also easy to identify, White boxes were used so that this band would stand out on a shelf. Smaller boxes would have a similar look, but adhesive. Other flavors and other treats for other pets got similar tints but different colors. Sold in high end pet specialty shops.
Combination of letterpress and digital printing. Mass production of adhesive labels were digitally printed only.