The journey starts here.
We launched an online scavenger hunt for Pacifico Beer, the Pacifico Webtrek. The travels starts with print, digital and OOH that contain searchable tags and QR codes pointing people to Pacifico's Facebook page. There, they learn about the Webtrek and can view this short film, Grey Whale Sessions, which will offer the first clues of a journey retracing the path of the surfers and musicians in the film. Players will travel across a series of websites, each of which will offer a clue. The appearance of the Pacifico bottle cap lets you know you're on the right track. Follow the trek to its conclusion for a chance to take part in Pacifico's next trip to Mexico.