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We carved out a niche in the Mexican beer market by being honest and paying homage to Pacifico’s off-the-beaten-path roots in Baja. Shying away f… Read More
We carved out a niche in the Mexican beer market by being honest and paying homage to Pacifico’s off-the-beaten-path roots in Baja. Shying away from default caricatures of swanky resorts, spring break debauchery and umbrella drinks. We chose tell the story of a more indigenous Mexico, with street tacos, surf sessions, hermit crab races and an assortment of what we like call “actividades”. Read Less
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