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Affordance Push/Pull (rotating handle)
Published:
PUSH & PULL
Affordance Handle Solution
It's often not immediate and quite embarrassing try to guess how to open a door. Pushing or pulling it...
The affordance of an object is very important, gives the immediate "feeling" (partially unconscious) of what to do with it.
http://en.wikipedia.org/wiki/Affordance

- The handle shape is peculiar.
- One side is a little peaked, the other is flat.
- According to cognitive psychology experiments I done with a prototype, there is a huge correlation between handle shape (briefly seen and touched) and the Push/Pull opening direction guess.
- Obviously, when you see and touch a FLAT surface you will PUSH, and when you feel/see PEAKED part you will NOT-PUSH so you will PULL.

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