Purina: Niaou & Gav
When we realized how different cats and dogs are between them we decided to create not one but two separate pages on Facebook with over 68.000 fans and a budget below €7.500. OgilvyOne Athens created two communities of pet lovers who each share their opinions and photographs of their own pets. Realizing that each owner is extremely proud of their pet, we decided to create a very simple competition, with a just as simple award -FAME AND FOOD (profile picture and Purina products for a month). Huge battles were fought to conquer the title, with 15.758 applications from dogs and 4.735 from cats, 305,908 unique visitors who visited the 2 Facebook pages just to vote!