PUREOLOGY Packaging Innovation
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Orange22 in collaboration with Mike & Maaike push the boundaries of conventional bottle design with a California flare for Pureology, the sustain… Read More
Orange22 in collaboration with Mike & Maaike push the boundaries of conventional bottle design with a California flare for Pureology, the sustainable luxury hair care products brand. Read Less
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Pushing the boundaries of conventional bottle design
Having gained experience designing flagship salons and spas for brands like Matrix, Bioloage, Ralph Lauren, Aveda, Byu-ti and Float Luxury Spa, Pureology approached us to develop new packaging concepts for their hair care products along with sample dispensing modules and product staging stands. The assignment revolved around three main emotional drivers; modern, sustainability and luxury, that were discovered during an exhaustive research phase.  The end result is a beautifully minimalistic but yet powerful bottle design authentic to the Pureology brand.
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