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Visual identity project for fashion designer Karolina Jacak
PULL UP is a fashion brand owned by Karolina Jacak.

Main concept for a logo was to show the idea of repeating the trends, and to use materials and forms from the last season. With a help of a little cloth button symbol I've created very scalable, minimalistic logo.
photo :  Eliza Stegienka
model:   Natalia Kucińska (Free models)
make up: Ela Elka Ziółek
Stylist: Marta Kuba

Thanks fot watching and stay tuned for Lookbook!