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Thesis Project- Pugam Pugaai - An event based campaign to promote traditional Pakistani games to bring the children back to the playgrounds as op… Read More
Thesis Project- Pugam Pugaai - An event based campaign to promote traditional Pakistani games to bring the children back to the playgrounds as opposed to spending time on the computer or infront of TV screens. Read Less
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PUGAM PUGAAI
REVIVAL OF TRADITIONAL GAMES
Final Thesis Project for Communication Design 2012
 
An organization that focuses on reviving traditional Pakistani games that have been passed down generations, back to the playgrounds of our children. It aims to bring people out of their homes and provide them with an alternative outdoor pastime which is healthy, interactive, entertaining and has a tradional significance as opposed to spending time in front of the computer screens, video games or television.

Let’s make our children more active in real life. 
Let’s give them a healthier future. Let’s come out and play!

 
Year 2012
 
IDENTITY LOGO
GAME IDENTITIES 
PLAYCARDS
These playcards will be distributed at the Pugam Pugaai events which will be held in parks all over the city. These playcards have rules of each games with visuals. A did you know fact is also given at the top of the card to increase the knowledge of the games.
PROMOTIONAL POSTERS
FOR PROMOTING THE EVENT AT VARIOUS MALLS AND INDOOR PLACES
SPEED MURALS
To be placed outside parks and schools. A form of animated murals which will appear to show action if you pass them with speed. 
 
PUGAM PUGAAI EVENT INVITE 
BROCHURE FOR PARENTS
To be distributed at the events to convince the parents to play these games with their
children at homes 
ONLINE PROMOTION
FACEBOOK PAGE- PUGAM PUGAAI
WEB BANNER
for Cartoon Network website 
STANDEES
 to be placed at the events
THESIS DISPLAY
For More Work, Visit my website:
www.wasabi-illustrations.com