P.U.B. Department Store

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  • Brand Identity
  • A new identity based on the original. Founded by Paul U. Bergström 1882. A clear framework for maintaining the values ​​and aesthetics that once was signed during the heyday 1920.
  • Shoppingbag
    Building from the city archives, re-drawn to comply the custom made letters 
    based on the original (previous image)
  • Detail, wrapping paper. Gold on white.
  • Brownish marble and gold-plated letters. 
  • Cutomized typeface ”Bergström Sans”
    Edit by Typecraft
  • Logo seal
  • Source of inspiration: Image from the PUB archive. 

    Beautiful aesthetics of the heyday.
    Where architecture, interior design and typography is one.