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During the module Branding and Visual Design at Hyper Island, my group and me were assigned the task to brand Prix — A fictional company created … Read More
During the module Branding and Visual Design at Hyper Island, my group and me were assigned the task to brand Prix — A fictional company created by another group in an earlier module at the school. Prix is a B2B company providing a white label selfscanning solution for smartphones to supermarkets. Our task was to visualize the brands core values trough a new logotype, graphical profile and branding guidelines. Being a B2B company, Prix was keen on being seen as reliable and competent, but also flexible and energetic. After our research we realized that companies stating themselves as competent and reliable often are very dull. So we asked ourselves: “How can a serious B2B communicate competence in a serious manner without being boring?” From the company copywriting to the color palette we therefor worked with balancing an energetic spirit with a professional business tone. Team Members: Hanna Lilja, Jonas Persson, Anton Reimertz and Fredrik Rydén. Read Less
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