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To launch Four Roses Bourbon on the Polish market, we've used the heritage of this American brand, dating back to time of conquering the Wild Wes… Read More
To launch Four Roses Bourbon on the Polish market, we've used the heritage of this American brand, dating back to time of conquering the Wild West. Thanks to that, Four Roses Bourbon was very quickly established as „The Real Bourbon“. We've created bottle packaging, print ads and posters. However, before we've launched the campaign, we prepared special PR materials: Saloon Playing Cards. Mysterious set of cards was sent to major Polish newspapers and magazines and was followed by a delivery of Four Roses Bourbon boxes. Read Less
Published:
Four Roses Bourbon Launch Campaign
Pernod Ricard Poland
To launch Four Roses Bourbon on the Polish market, we've used the heritage of this American brand, dating back to time of conquering the Wild West.

Thanks to that, Four Roses Bourbon was very quickly established as „The Real Bourbon“.
We've created bottle packaging, print ads and posters.

However, before we've launched the campaign, we prepared special PR materials: Saloon Playing Cards. Mysterious set of cards was sent to major Polish newspapers and magazines and was followed by a delivery of Four Roses Bourbon boxes.
 
Other Credits:
Concept: Patryk Michon / Bart Bialy 
Art Director: Bart Bialy
Copywriter: Patryk Michon / Bart Bialy 
Designer: Bart Bialy
Typographer: Bart Bialy
Illustration: Przemek Truscinski "Trust"


 
PRINT AD/POSTER

Other Credits:
Concept: Patryk Michon / Bart Bialy 
Art Director: Bart Bialy
Copywriter: Patryk Michon / Bart Bialy 
Designer: Bart Bialy
Typographer: Bart Bialy
PRINT AD/POSTER

Other Credits:
Concept: Patryk Michon / Bart Bialy 
Art Director: Bart Bialy
Copywriter: Patryk Michon / Bart Bialy 
Designer: Bart Bialy
Typographer: Bart Bialy
PRINT AD/POSTER

Other Credits:
Concept: Patryk Michon / Bart Bialy 
Art Director: Bart Bialy
Copywriter: Patryk Michon / Bart Bialy 
Designer: Bart Bialy
Typographer: Bart Bialy
BOTTLE PACKAGING
BOTTLE PACKAGING
BOTTLE PACKAGING
BOTTLE PACKAGING
SALOON PLAYING CARDS - PR MATERIALS - FRONT


Other Credits:
Concept: Patryk Michon / Bart Bialy 
Art Director: Bart Bialy
Copywriter: Patryk Michon / Bart Bialy 
Designer: Bart Bialy
Typographer: Bart Bialy
Illustration: Przemek Truscinski "Trust"
SALOON PLAYING CARDS - PR MATERIALS - BACK

Copy:
One Table
Two Players
Three Straights
Four Roses

 
SALOON PLAYING CARDS - PR MATERIALS - FRONT
SALOON PLAYING CARDS - PR MATERIALS - BACK

Copy:
One Story
Two Centuries of Heritage
Three Reasons
Four Roses
SALOON PLAYING CARDS - PR MATERIALS - FRONT
SALOON PLAYING CARDS - PR MATERIALS - BACK

Copy:
Tomorrow at Noon
A Lonsome Horseman from the West
Will Deliver a Package
And Solve the Mystery
PUB POSTER
PUB POSTER