Pressure Points is an international conference on human impact over various vital habitats on Earth. It takes places in two Brazilian cities, Curitiba, which has become a model city for sustainable urbanization planning, and Sao Paulo, world’s seventh most populated city. During three days of the conference (from 21st till 23rd of October, 2012), speakers, visitors and participants take part in several workshops and presentations. The main topic of the Pressure Points conference is to raise awareness of how everything connects: human actions and world habitats. It promotes education and global movement towards conscious changes and improvements.
The design of the Pressure Points conference is based on images of nature, anatomical elements and demographic motifs. It incorporates an idea of connecting both visuals and persuasive language. A constant element of a red spot conveys the message of an action stimulus, ready to be pressed.