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As the final project for Public Relations in the Fall of 2012, students groups were assigned a client and asked to create a PR campaign to achiev… Read More
As the final project for Public Relations in the Fall of 2012, students groups were assigned a client and asked to create a PR campaign to achieve goals set by the client. Our client was Rovertown, a mobile application for college students used to recieve coupons and discounts from local businesses. Read Less
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As the final project for Public Relations in the Fall of 2012, students groups were assigned a client and asked to create a PR campaign to achieve goals set by the client. 

Our client was Rovertown, a mobile application for college students used to recieve coupons and discounts from local businesses. 

The following is our campaign book: