POWERADE 2012 OLYMPICS
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About

At some point in their sporting journey, every athlete hits a wall. Powerade encourages and enables athletes to Power Through the toughest moment… Read More
At some point in their sporting journey, every athlete hits a wall. Powerade encourages and enables athletes to Power Through the toughest moments on their journey to achieve their sporting ambitions. Powerade, Power Through Read Less
Published:
POWER THROUGH

Wow, last year ended with a dream come true. I worked alongside three of my heroes to make this years Powerade spot. First, Directed by my long time hero Emmanuel Lubezki aka Chivo, Second,On second unit, long time friend and hero, Lance Accord, from Park pictures and third, John Huet, photographer and gadget king (thanks for the 300!)  and guess who was camera 3?
Yes, i went fishing on my wild unit 3 alongside my heroes in this years new launch of Power Through, the new Olympic campaign for Powerade.  Enjoy it as much as we did making it!

Emmanuel Lubezki and Brent on playback
Photo: John Huet
Chivo (kneeling), Lance (standing) and me totally over the moon.
Photo: John Huet
CREDITS

VP Global Advertising Strategy & Content Excellence: Jonathan Mildenhall
Global Group Creative Director: BrynnBardacke
Global Communications Manager: AndraLondon
Creative Excellence Producer: RachelHolbrook


WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors: MarkBernath / Eric Quennoy
Creative Directors: Alvaro Sotomayor / Rosie Bardales
Art Director: MikeBond
Copywriter: BernHunter
Broadcast Director: ErikVerheijen
Agency Producers: ElissaSingstock
Planner: AmandaFeve
GroupAccount Director: Andy Kay
AccountDirector: KirkJohnsen
Account Manager: IlkayDibekoglu
Art Producer: Caroline Svensson
Studio Artist: Malia Killings / Dario Fusnecher
Project Manager: PamPrior
Business Affairs: EmilieDouque


FILM PRODUCTION

PRODUCTION COMPANY Park Pictures London & Los Angeles
Director Emmanuel “Chivo” Lubeski
Directorof Photography Emmanuel “Chivo”Lubeski
Producer Caroline Kousidonis/ Cathy Hood
ExecutiveProducer Mary Ann Marino

EDITINGCOMPANY Whitehouse Post London
Editor RussellIcke



AUDIO POST Grand Central Recording Studios
Sound Designer/Mixer Raja Sehgal

MUSIC Licensed
Artist / Title Preisner/ Requiem For My Friend
Music Company ChesterMusic/ New Music BV
Music Supervisor

POST PRODUCTION The Mill London
Flame NeilDavies / Dan Adams
3D Andy Nicholas
Telecine SeamusO’Kane/ James Bamford
Producer MattWilliams/ Paul Schlicher

BEHIND THE SCENES 88 Phases


PRINT PRODUCTION

Photographer: John Huet
Agent: MarilynCadenbach

PRINTPRODUCTION CO Jesse Stagg, ShootLogistics

Retoucher DarioFusnecher, TAG