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I guess if we remove our thoughts about the utility of things, we'll see a whole new world, full of abstracted shapes, surfaces, lines, and cross… Read More
I guess if we remove our thoughts about the utility of things, we'll see a whole new world, full of abstracted shapes, surfaces, lines, and cross points,... it's like giving birth to a new world out of the womb of the world as we know it. A new world of aesthetic values only, with no utilities. Maybe then we "Designers" can add another utility to that aesthetic element. It's all about Imagination. Read Less
Published:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Message:

        The message of this project is about getting rid of the functionality concepts of things, then trying to see new things in the abstracted ready made forms around us. 
        I believe that design can change the world through the relationships between it’s various disciplines. And such relations can not be discovered as long as we cover every object around us with functionality. So to see these multidisciplinary relations, we first have to free our selves of our ready-concepts of things. Which is why I think that the abstraction mentality is key in this process. 
        The path I followed in this project consists of three elements. First, a real life object “The Table”. Second, a stage in which I see this element regardless of its function. I abstract it down to shapes, surfaces, lines, and dots. And this is when the typeface was created, not to forget that glyphs are abstracted elements as Wolfgang Weingart once introduced them. Now that I have my font ready, I just use my imagination again to create three dimensional industrial objects out of these two dimensional glyphs. And who knows, maybe this series of transformations does not stop here!.

Every kid imagines shapes in the clouds. Well, I do the very same thing. But, with real life objects.
 
 
 
Title: P.O.V
Duration: 4:16 Minutes.
Idea, Direction, Animation, and Design: Omar Shammah.
Music: Olafur Arnalds - 0048 0729.
Software: Adobe After Effects CS6.
Production: Self produced.

 
 
 
How I generated the alphabet by looking at the table from different POVs. And which letters I got from each POV.
Initial study for "A".
I used multiple modules cause when I started making this "Display Font”, I knew that it won't be easily readable, it's not a Text Body font.. so I went for more style and originality. I guess that using multiple modules is the source of originality in this font. And that's why I kept using multiple modules. since I came up with the whole project from multiple POVs, So that was my concept, which gave the 2D typographical forms, a deeper look into 3D.
 
Proportion between letters from different modules. To keep the font together with some numeric relations, based on a ratio of 0.25(x).
Regular.
Light.
 
 
"P" Desk.
3D Modeling and Render by: Mhd Saudi
"C" Seat and Container.
3D Modeling and Render by: Mhd Saudi

 
"L" Chaise-lounge.
3D Modeling and Render by: Mhd Saudi
"D" Library.
3D Modeling and Render by: Mhd Saudi
"B" Fridge.
3D Modeling and Render by: Mhd Saudi

 
"B" Fridge -open-
3D Modeling and Render by: Mhd Saudi

 
All Objects.
3D Modeling and Render by: Mhd Saudi

 
 
 
Check out the full P.O.V Booklet on Issuu.com here:

P.O.V Booklet.
 
 
 
 
 
 
 
Thank you for watching.
Appreciations and Comments/Critiques, are more than welcome.

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