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Everything starts with a blank white page, so our blank page this time was truly white as every one of the concepts that the agency and client wa… Read More
Everything starts with a blank white page, so our blank page this time was truly white as every one of the concepts that the agency and client wanted to communicate were meant to born from the snow itself ! Credits - Client: Andorra Turisme Agency: Bassat Ogilvy Directed by Fake Studio ( Joan Moreno | Carlos Cortes | Marc Molina ) Art Direction: Fake Studio Illustration: Oriol Alegret 3D Animation: Fake Studio 3D Modeling & Animation: Alvaro Ucha 3D Mapping & Matte Painting: Albert Pedrero Producer: Sonia Figuera (Fake Studio), Gloria Márzabal (Garage Films) Read Less
Published:
The main idea for this project was to design an original and playful circuit on a website, challenging users to win a Polo through their tweets (www.polowers.com). It was a race between twitter users who, using the hashtag #Pollowers, pushed a Polo through the circuit, when the car ran out of gas, the last tweet won the Polo. 


Polo, is a young, wanted and desired car by Polowers (Polo fans). And we focus on them when creating the setting for this race and game scenario. After a long list of objects and situations connected with what they like, want, and have fun with (so do we!), we start designing landscapes and imaginary oasis in the journey.


With a combination of CGI and photographs, we gave answer to the aesthetic and technical of this real time online circuit. A group of conceptual small islands, geometrical games and abstract forms and color, are the original and inventive landscape in which a Polo advances through the tweets.


4075 Polowers participated in this collective race, over 150,000 tweets with the hashtag #Polowers making the Polo approach to the goal. The contest ended in less than 8 hours, exceeding all possible expectations
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HOME BACKGROUND STYLEFRAMES PROCESS
FINAL BACKGROUND IMAGE
HOME SCREEN CAPTURE
ISLANDS STYLEFRAMES
STAGE STYLEFRAMES
 
SCREEN CAPTURES
THE RACE