- In the summer of 2027, POC Sports has decided to enter the personalised passenger vehicle market for the first time. POC has never been involved in the production or development of passenger vehicles, and sees a strategic opportunity to develop a niche product for a new and growing market segment. This vehicle will embrace the very essence of POC’s identity, values, and image. It will encapsulate the ethos and aesthetic of the Swedish marque’s appeal, and target a particular demographic of user that currently use POC’s products, both in professional and consumer capacities. The vehicle will embrace new technology for propulsion, a type that has not been previously used in mass production.
- BRAND DNA
- POC is a Swedish company, built on a strong mission; to do everything we can to possibly save lives and to reduce consequences of accidents, for gravity sports athletes, by developing and renewing what personal protection is all about. POC has in many ways already set a new standard when it comes to technical solutions, construction, material combinations and engineering, with patented solutions, to increase the degree of protection.
All of POC’s products have been tested by top world gravity sport athletes and then further refined to perfection. Their athlete friends love to go flat out but without suffering cuts, bruises and headaches, or in the worst cases, risking back or brain damage as a result of crashes that sadly happens to even the best athletes due to the nature of the sport. The end result is a line of lightweight, high performance gear that offers the ultimate protection against injury thanks to superior impact absorption and penetration resistance.
From an aesthetic point of view, POC products all carry a distinct style that unifies them as a single entity. From their simple product design geometry, using soft oval shapes and offset surfaces to reflect their purpose of protection, to using ultra-bright colours in satin finishes to complement the high quality impact-absorbant materials and portray a sense of excitement. It is a truly unique style, with hints of authentic European contemporary design studios such as Alessi or Philippe Starck. Hence, each and every POC product (from their helmets to goggles) is instantly and undeniably recognisable as being ‘POC’ without even having to see the logo.
The move to develop RISTA (the Swedish word for carve) embodies POC’s creed to produce high adrenaline products that have safety and protection in total awareness. Being able to sit inside a streamlined vessel and carve down ski slopes with the ultimate peace of mind for personal protection allows the target users to experience a whole new level of gravity fueled excitement; enabling them to accelerate to new speeds down steeper gradients than ever experienced before.
- THE BRIEF
- POC are trying to make a move into the personal mobility market with a vehicle of some sort that embodies the values of their brand and remains appealing to their existing demographic. To truly explore the possibilities of what this vehicle could be, extensive sketching and ideation needs to be the starting point, using inspiration from themes derived from the current collection of products available. The vehicle type shouldn’t be categorised, as it isn’t neccessarily a ‘car’ at all, as there is ample depth to uncover a creative solution that may indeed form a completely unique style of personal transportation that hasn’t yet been previously conceived.
As previously stated, the demographic for this vehicle is existing users of POC protection products; including skiers, snowboarders and moutain-bike riders. They are adrenaline junkies who are always looking for a way to go faster, harder or steeper, yet are experienced enough to know the risks and equip themselves accordingly to reduce their chance of inherent injury or death.
The specifications of the vehicle are as follows:
- Must be able to carry at least one person
- Ability to transport ski equipment
- Powered by a future method of propulsion that is symbolic of the brand and the vehicle
Ergonomics of the vehicle should be considered including appropriate packaging with sight and reach angles. This package should then be taken into a three dimensional digital modelling program such as Autodesk Alias, and modelled from orthogonal reference planes. Realistic renderings of the vehicle in its environment can then be developed and presented accordingly as the deliverables of this project.
- USER PROFILE
- Tim Lindgren is a 25-year-old Swede. He has been skiing since before he could walk, so it’s no surprise that he is one of today’s key members of the Swedish National Alpine Ski Team, alongside some of the greats including Jon Olsson. Tim is concentrating on Slalom and Giant Slalom ski racing, currently training hard to qualify for the 2014 Winter Olympics in Sochi, Russia.
Tim was born is Stockholm, and today he splits his year between living in Östersund (October-May) and Melbourne (June-September) to make the most of both hemispheres’ winters. It’s easy to see why his skin is so pale. Tim’s home mountain is Åre, which is where he lives and trains. During the winter season, he travels all over Europe to compete in FIS World Cup events (located in Germany, Italy, Croatia, Slovenia, Sweden, Austria and even Iceland just to name a few). Tim travels to Australia in the European Summer to continue to train and further compete in FIS events in Australia and NZ.
Due to his occupation, Tim uses POC products at a professional level, and requires the absolute best in impact protection from high speed slalom ski racing (it helps that he holds a sponsorship from the Swedish brand). He always wears a helmet paired with goggels, as well as shin braces and slalom guards during races. Being a true Swede, Tim is the ultimate ambassador for POC; endorsing the Swedish brand with as much effort as they do to reduce his risk of injury.
Like all Swedes, Tim is a huge fan of electronic music, particularly trance and hence Eric Prydz. In his own time, he makes his own tracks. And like all Swedes who ski, Tim is addicted to snus (Swedish powdered tobacco). You won’t catch him without one under his top lip on the left side. He currently drives a white Subaru Outback and is in a relationship with the daughter of a well known Victorian politician.
- To create a style of personal transport that echoed POC’s sense of protection coupled with a high degree of risk in speed and respective stability, a traditional skiing stance was revolutionized. The chosen theme was to sit on two straight skis, spread wide enough to offer a stable frame for a housing to be fitting and to hold the operator safely and securely. The skis mimicked an actual skier in terms of turning as they would camber to allow the vehicle to ‘carve’ through the snow.
The cockpit had room for only one person, making this vehicle all about the driving experience, and giving a single driver ultimate control over pushing the vehicle to and beyond the driver’s comfort zone (without the presence of an anxious passenger holding them back). The driver would lie on their back, supported in carefully constructed harness seating to absorb any impacts, and to keep protection as the highest priority. Exterior styling akin with POC helmets and armour, such as using recessed surfaces with large draft angles, opened up the possibility of having multiple transperant areas supported between a skeletal frame, increasing the overall visibility and sight lines for the driver.
- DESIGN FEATURES
- RISTA is a single occupancy purpose built mobility vehicle for use in sub-zero climates. It is designed for short to medium range transport on snow-covered roads between alpine towns, which is acheived via the rugged tracks embedded in its skis to propel the user along flat and inlclined surfaces.
It also has the ability to go off-piste into the endless terrain of snow and ice. It uses the latest in impact absorbtion and penetration resistance in the construction of its body to keep the user protected during high speed collisions, and to evoke a higher sense of immunity to encourage the driver to reach new levels of gravity fuled excitement as they accelerate to higher speeds down steeper gradients that ever experienced before.
- The main propiulsion method is the use of potential energy or gravity from a relative change in height, only applicable in travelling downhill. However, some heat energy generated from the friction between the base of the skis and the surface of the snow is collected and stored to power the sets of tracks embedded in the skis.
Driving is acheived using dual grip handles to control the camber of the skis and the angle of a gyroscope located in the suspended driver capsule to adjust the weight distribution and keep the vehicle stable. Ingress and egress into the vehicle is acheived as shown.
- Most POC products come in array of bright colours, however their more flagship items are offered in a combination of black, white and orange. This identifiable colour selection was taking into consideration when chosing the exterior paint.
- RISTA is made using the latest in composite material technology. The suported capsule is fabricated from a carbon fibre with a porous foam core bwtween the layers and reinforced aluminium ribbed segments for high impact absorbtion, structural integrity and to help reduce the overall weight.
The final solution is a super lightweight, aerodynamic structure that can acheive terminal speeds down steep slopes, whilst maintaining a plausible safety margin for the driver thanks to its material composition and configuration.