PLAYSTATION.COM PSN SECTION REDESIGN

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  • THE BRIEF

    Our client came to us with a site that was now a couple of years old and which was starting to show its age.  The goal was to test new layout and architecture ideas on the PSN section to inform a larger redesign.  We were obviously very excited.

    The particular issues were:
     - a content organization that followed business silos vs user expectations
     - too much noise and not enough signal
     - lack of user engagement
     - a higher than usual bounce rate
  • THE CONCEPT
  • STRATEGY & USER EXPERIENCE

    No one knows PS gamers like Sony, so when we dug into their extensive data sets and research we confirmed our initial instincts: Gamers were seeking deep information about games and the budding entertainment ecosystem supported by the PS3.  Our approach revolved around the idea of taking a more spartan approach to what information was being surfaced to users.  Gamers weren't seeking a certain volume of information but a certain quality.
  • Just like their competitors, Sony had established product personas.  What we wanted to do was not replace them but merely suss out the following dimensions
     - social: were they creators, lurkers or non-participants
     - entertainment: while its clear gaming was important, what was the balance if any with other entertainment needs like music or movies
     - motivations: why do they game, what does it reinforce in terms of their personality
  • We evaluated a number of direct and indirect competitors based on the following dimensions:
     - Taxonomy
     - Content & Content Types
     - Search
     - Homepage Layout
     - Gaming 
     - Entertainment
     - Social
     - Integration across dimensions
  • WIREFRAMES
  • CREATIVE CONCEPTS
  • Creative Concept 1
  • Creative Concept 2
  • Creative Concept 3
  •  THE APPROVED DIRECTION
  • Homepage
  • PSN Plus Section
  • Games Section