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About

About

The redesign of the Sony Playstation.com PSN section
Published:
THE BRIEF

Our client came to us with a site that was now a couple of years old and which was starting to show its age.  The goal was to test new layout and architecture ideas on the PSN section to inform a larger redesign.  We were obviously very excited.

The particular issues were:
 - a content organization that followed business silos vs user expectations
 - too much noise and not enough signal
 - lack of user engagement
 - a higher than usual bounce rate
THE CONCEPT
STRATEGY & USER EXPERIENCE

No one knows PS gamers like Sony, so when we dug into their extensive data sets and research we confirmed our initial instincts: Gamers were seeking deep information about games and the budding entertainment ecosystem supported by the PS3.  Our approach revolved around the idea of taking a more spartan approach to what information was being surfaced to users.  Gamers weren't seeking a certain volume of information but a certain quality.
Just like their competitors, Sony had established product personas.  What we wanted to do was not replace them but merely suss out the following dimensions
 - social: were they creators, lurkers or non-participants
 - entertainment: while its clear gaming was important, what was the balance if any with other entertainment needs like music or movies
 - motivations: why do they game, what does it reinforce in terms of their personality
We evaluated a number of direct and indirect competitors based on the following dimensions:
 - Taxonomy
 - Content & Content Types
 - Search
 - Homepage Layout
 - Gaming 
 - Entertainment
 - Social
 - Integration across dimensions
WIREFRAMES
CREATIVE CONCEPTS
Creative Concept 1
Creative Concept 2
Creative Concept 3
 THE APPROVED DIRECTION
Homepage
PSN Plus Section
Games Section