PIKDAT (People I Know Do Awesome Things) is a culture website based in Auckland, New Zealand. The site features comprehensive weekly profiles of creatives and musicians, as well as throwing monthly parties, gigs, events, and more. After approaching me with their idea, PIKDAT commissioned me to develop a brand identity that would help them to realise their vision.
I focused on the mobilising and draw-card nature of the word 'Awesome' in their name, which became the centerpiece for the identity. Around this idea I created a wordmark and accompanying icon, for use across a broad range of collateral; from online and social media, to business cards and the footer of posters.