Aim of PICA
1. To promote excellence in the craft of printing
2. To acknowledge and honour outstanding recipients, their performance and their work.
My approach was to blend a well crafted, aesthetic design, limited to 2 colours and a few surprising typographic elements. The logo inspiration from print history, based on original pieces of metal type.
For a point of difference on the cover, the event slogan is applied as a sticker, and this style applied throughout the brochure with important snippets of information.