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About

About

Branding for PGB, a NYC-based restaurant group.
Published:
PGB BRAND IDENTITY
 
PGB is a NYC-based restaurant group founded by chef Jeremy Spector. Their signature product is their hot sauce, made from the freshest habanero peppers. Using the little orange pepper as my inspiration, I designed an identity for PGB that embodies their fun, natural, and 100% homemade approach to food.
 
pgbfood.com →
CREDITS

ART DIRECTION, ILLUSTRATION & DESIGN 
Lauren Hom
 

 
MARKETING, BRANDING & COPYWRITING
Jenn Tardif
 

 
CHEF, OWNER, MAD SCIENTIST
Jeremy Spector
 

 
WEB DEVELOPER
Adam Fratino