PEUGEOT: SPECIAL BUILT HOURGLASS ADSHEL
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This live hourglass, filled with 100 kg of sand, counted down the last 7 days to the launch of the new Peugeot 508 in Norway. On the day of relea… Read More
This live hourglass, filled with 100 kg of sand, counted down the last 7 days to the launch of the new Peugeot 508 in Norway. On the day of release an image of the car and the message “New Peugeot 208 is finally here” appeared. The hourglass was placed inside an adshel in Oslo's commerial centre. Read Less
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CUSTOM-MADE HOURGLASS
NEW PEUGEOT 508 LAUNCH
As part of our Peugeot 508 launch campaign, we rebuilt adshells as an hourglass. For seven days the sand went through the hourglass, counting down to release day. On the release day an image of the car and the message “New Peugeot 208 is finally here” appeared.

Please enjoy the case film for a full explanation of the campaign.