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PETA The Ultimate Price Guerrilla Campaign
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PETA The Ultimate Price
Guerrilla advertisement
Racehorses are often retired to slaughterhouses after their short-lived careers. Dog food, glue, and meat are byproducts of these champion breeds, who are slaughtered before they have even fully matured as adults. These price stickers illustrate the ultimate price these noble creatures pay in the cruel sport of horse racing. Stickers were plastered in pet shops, hardware stores and grocery stores on dog food products, glue, and packaged meat.