"We wish you a scary Halloween !"
A Pepsi can disguised as a Cola can, so scary ! But don't be affraid, it's Halloween...
Agency - Buzz in a Box
Art Director - Gregory Defay & Quentin Gascard
Account Manager - Tu Anh Ha
Client - Pepsi Belgium
We received the project below from the advertising agency Buzz in a Box with only one (magic) briefing: please make a good picture! We found the idea so terrific, we were immediatly excited !
We made some tests, but we did not want to put a giant can in a scary scenery. And working with the trompe l'oeil technic bring the decor to poor.
We decide to find the perfect place to put the can, a kind of small crypt, within the the right proportions.
So we went to the (haunted) forest, by night...
.. and get back 28hrs later, with a torn ear, a Nike less, scratches everywhere. We have been lost...
But we find the perfect place ! The challenge was to put the camera on the stand, as we were just behind a pond. It was not working. So we placed the photographer in the pond, no other choice.
After some lighting (thanks to lithium batteries !) and retouching (thanks to Tim, our Photoshop ninja!), here is the result.