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The challenge was to design an affective ad campaign for the nonprofit media enterprise of PBS Kids to encourage parents to read to their childre… Read More
The challenge was to design an affective ad campaign for the nonprofit media enterprise of PBS Kids to encourage parents to read to their children daily to influence a love of learning and to begin the process of learning literacy. The campaign must include one magazine print ad, a mailer, and a standing table ad to be displayed on the tables at McDonals. Read Less
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PBS Kids
Interactive Print Ad Campaign
PBS Kids is the brand for children’s programming aired by the Public Broadcasting Service (PBS) in the US. As with all PBS programming, PBS Kids programming is non-commercial; It is aimed at children ages 2 to 12.

The challenge was to design an affective ad campaign for the nonprofit media enterprise of PBS Kids to encourage parents to read to their children daily to influence a love of learning and to begin the process of learning literacy. The campaign must include one magazine print ad, a mailer, and a standing table ad to be displayed on the tables at McDonalds.