PATH TO PRIMETIME
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About

About

Creative Directors: Scott Cromer, Mike McCommon, Steve Luker Account Director: Kristin Postill Webb Art Director: Mishy Cass Designer: Willyum Be… Read More
Creative Directors: Scott Cromer, Mike McCommon, Steve Luker Account Director: Kristin Postill Webb Art Director: Mishy Cass Designer: Willyum Beck Copywriter: Mike Houston Producer: Jonlyn Williams, Shelley Eisner Post: Rock Paper Scissors Editorial: Gabriel Britz, Conor O'Neill, Damion Clayton Post Executive Producer: CL Weaver Sound Mixer: Jeff Levy, Margarita Mix Music House: Singing Serpent, Beacon Street, APM Finishing/VFXL A52, Company 3 Lead VFX Artist: Paul Yacono - A52 Title Design: Elastic VFX Producers: Megan Meloth, Kate Rentz Read Less
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PATH TO PRIMETIME
NFL NETWORK
NFL Network came to Mutt to help promote the events leading up to the NFL Draft and increase viewership of the Path to Primetime, the journey college players take on their way to the Draft. In its simplest form, football players are just like any other kid graduating college: it’s time to prove themselves and get hired. Mutt interpreted this as The Toughest Job Interview on Earth. The campaign suite included a 23-spot package, print, digital and OOH. The Path to Primetime campaign resulted in the 2012 NFL Draft, Round 1 having the highest-rated viewership ever, up 18% from 2011. More than 25 million watched the first round of the 2012 NFL Draft on NFL Network and NFL Digital Properties, setting all-time records.
TEBOW LAUNCH SPOT :30
PRESENTATIONS :30
APPLICATION :30
CAM :15
SUH :15
RED CARPET :30
BIG BOYS :15
MOMS :15
THE CALL :30
OOH
2012 SUPER BOWL BILLBOARD
OOH, POSTER
OOH, POSTER
PRINT
SCOUTING COMBINE
PRINT
NFL DRAFT