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Passez Go is a television production company based in Montreal. Passez Go approached Caserne to refresh its brand image. The company needed a ne… Read More
Passez Go is a television production company based in Montreal. Passez Go approached Caserne to refresh its brand image. The company needed a new strong visual to break with its old identity and to distinguish itself from its competitors. To achieve this mandate, a sleek minimalist design was created around the buttons "forward" and "play". More subtle elements were incorporated into the design. For example typographical blocks recalling directing credits usually found on the bottom of movie posters were placed on stationary. The website is easily navigable on different platforms. Read Less
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Passez go est une maison de production montréalaise se spécialisant en réalisation et production télévisuelle.

Passez go a approché Caserne pour actualiser son image de marque. L'entreprise avait besoin d'une nouvelle facture visuelle forte pour marquer une rupture avec l'ancienne identité et pour se démarquer de ses concurrents. Pour réaliser le mandat, un design minimaliste et épuré a été créé autour des touches «forward» et «play».

Des éléments plus subtils ont été intégrés au design. Par exemple, sur la papeterie, les blocs typographiques rappellent les crédits de réalisation que l'on retrouve au bas des affiches de cinéma.

Le site web est facilement naviguable sur différentes plateformes.

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Passez Go is a television production company based in Montreal.

Passez Go approached Caserne to refresh its brand image. The company needed a new strong visual to break with its old identity and to distinguish itself from its competitors. To achieve this mandate, a sleek minimalist design was created around the buttons "forward" and "play".

More subtle elements were incorporated into the design. For example typographical blocks recalling directing credits usually found on the bottom of movie posters were placed on stationary.

The
website is easily navigable on different platforms.