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Parker Pen 2010 image repositionning. Brand philosophy conception.
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How to give a Pen brand a new dimension. Image repositionning, art direction
The famous brand Parker Pen choose in 2010 ReflexGroup agency to change and imagine his new brand image and a new way to use his brand guideline. Here is the answer I gave.

Agency : Reflex Group Paris
AD : Grégory Flajszer, J. Mourgue
CR : Raphael Carrand
DC : Nicolas Champion
Photos : Bertrand Bozon