PARKER PEN 2010

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  • Write Your Own Story
    How to give a Pen brand a new dimension. Image repositionning, art direction
  • The famous brand Parker Pen choose in 2010 ReflexGroup agency to change and imagine his new brand image and a new way to use his brand guideline. Here is the answer I gave.

    Agency : Reflex Group Paris
    AD : Grégory Flajszer, J. Mourgue
    CR : Raphael Carrand
    DC : Nicolas Champion
    Photos : Bertrand Bozon