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The objective of this project was to create a visual system that distinguished the core merchandising products from the specialty collections suc… Read More
The objective of this project was to create a visual system that distinguished the core merchandising products from the specialty collections such as arts & crafts, fair trade and eco while maintaining an overall visual unity. An accompanying graphic standards manual for Merchandising & Hospitality was also designed as a resource for product development by anyone, whether from the internal design department, suppliers, sponsors, partners and licensees. Read Less
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The objective of this project was to create a visual system that distinguished the core merchandising products from the speciality collections such as arts & crafts, fair trade and eco while maintaining an overall visual unity.

A accompanying graphic standards manual for Merchandising was also designed as a resource for product development by anyone, whether the internal design department, suppliers, partners and licensees.