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    A world of ice cream for P&O and NZ Ice-cream
We were asked to create an entire landscape out of ice cream, but not having a freezer big enough to shoot in, we were faced with the problem of melting ice cream. So, we created a dummy set out of polystyrene balls and we shot one ice cream scoop at a time and built the scene in post production.
Agency: BMF
Art Direction: Alex Booker
Photography: Shane Rozario