P&O and NZ Icecream

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  • We were asked to create an entire landscape out of ice cream, but not having a freezer big enough to shoot in, we were faced with the problem of melting ice cream. So, we created a dummy set out of polystyrene balls and we shot one ice cream scoop at a time and built the scene in post production.
    Agency: BMF
    Art Direction: Alex Booker
    Photography: Shane Rozario
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