P&O - Infographic Concept

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  • Client: P&O Cruises Australia
    Agency: BMF Advertising
    Executive Creative Director: Shane Bradnick
    With the P&O rebrand we got chance to look at how the retail press ads could be refreshed. The current look became very templated with classifieds style itineraries, starburst retail offers and a bit of creative squeezed in on the side where possible.
    The problem is when it's sitting in the travel section of a newspaper it becomes lost amongst the other competitor itineraries that apply the same imagery/itinerary combination. 
    So rather than just reskinning the ad we treated the actual information as the concept itself - using infographics. This creates a layout that is fun, differentiated and custom to the itineraries required for that particular ad.

  • Typical Press Ad
    New concept