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Small campaign for Oxford Pies. Hand built in the Waikato.
A number of meat pie manufacturers were audited for their meat content. A few of the leaders had below minimum meat quantity standards and some with questionable meat quality. We saw this as a great opportunity for small pie baker, Oxford Pies, to jump in and state how excellent their pies are. They more than meet the filling content for meat pies.

My roles: Concepts, Copywriter, Creative Director.
Above is a radio commercial for Oxford Pies.