• Ovesterin is an over-the-counter treatment for the uncomfortable symtoms many women experience while going through menopause. The client wanted a print campaign to boost sales. The campaign consisted of magazine ads, direct mailings and a new broschure.

    Menopausal issues are still very taboo in our society - not many women feel they can speak frankly about it. I wanted to disregard this and create a campaign that was straight to the point, strong, and possibly even a little humourous.