A prize as rare as the diamond it holds
To promote the Oude Meester Demant, we created 4 limited edition packs featuring a unique diamond worth between R50,000 and R70,000 each. The design was inspired by the Oude Meester Demant's very own diamond insignia. These Oude Meester Demant Diamond Editions were the main prize in a competition that took place On and Off Con.
Creative Director: Alexis Beckett
Designer: Gareth Cohen
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Production: Oakwood Studios