Otelo Vodafone - Cheap Cheap / Bird Cage

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    The corporate design of this global provider of prepaid telecommunication services communicates its brand value in an attention-getting, inventive and simple manner. The comic-like illustration of a bird, the Cheapmatz, serves as a key-visual and is intended to symbolise freedom, independence, mobility and intelligence. By its “cheap, cheap” birdcall, it conveys the central message of the provider to a young target group: a good price-performance ratio without contract commitment.
     
  • The brand's key visual, a lttle bird, symbolizes freedom, indepedence and low rates.
  • The brand elements.
  • The brand manual was distributed alomg with a small bird cage.
  • MY ROLE
    Packaging Design 
     
    CREDITS
    Client: Otelo Vodafone
    Agency: Scholz & Friends 
    Managing Director: Wolf Schneider
    Creative Direction: Wolf Schneider
    Art Direction: Olivier Nowak, Jinhi Kim, Kathrin Wetzel, Ralf Schroeder
    Illustration: Olivier Nowak
    Copywriter: Dennis Lueck, Doerte Schuetz
    Account Manager: Roland Boes, Bettina Zomorrodi, Tim Schmoll 
     
    AWARDS
    2010 Red Dot Communication - Corporate Design Award 
    2010 iF Communication Design Award 
    2010 DDC Gute Gestaltung 11 - Bronze
    2010 Corporate Design Preis - Shortlist