• Osnova
    One of the largest insurance companies in Russia.

  • Task
    Rebrand the visual communications of Osnova to position them as innovators.

    Develop a bold colour scheme and design that can translate to any of Osnova’s products, but remains unique from any other insurance company’s branding.
  • Project byPlenum Brand Consultancy

    Brand consultant Ilya Lazuchenkov
    Brand analyst Katerina Palshina
    Art director Egor Myznik
    Designer Olya Balina
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