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Logo for an airport bookstore.
Published:
Orwell’s is a fictional upmarket bookstore that is due to be located in some of the world’s most famous airports.
 
The logo design revolves around the idea of ‘directions’, with a symbol that is a mixture of an open book, an arrow, and a paper airplane. The colours assist this idea via blue and green, reminiscent of the world globe, in a slightly dark toning to reflect the premium character of the bookstore.