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I made the character designs, the ambients and all the screens of this commercial for Orociok Saiwa biscuits. Client: Saiwa / Mondelēz Italia Ag… Read More
I made the character designs, the ambients and all the screens of this commercial for Orociok Saiwa biscuits. Client: Saiwa / Mondelēz Italia Agency: Havas Worldwide Milan Production: Mutado Illustration: Rubens Cantuni Animation: Davide Ragona Read Less
Published:
This job has been done for Mutado
 
Client: Saiwa / Mondelēz Italia
Agency: Havas Worldwide Milan
Creative Director: Selmi Barissever - Lorenzo Crespi
Art director: Diego Campana
Copywriter: Riccardo Walchhutter
Producer (Havas): Daniela Capua
Production: Mutado
Illustration: Rubens Cantuni
Animation: Davide Ragona
Project manager (Mutado): Ilaria Bitetto
3D packaging: Emiliano Colantoni (The Shift)

 
 
Before the video above there has been another version based on a different concept.
The kid was daydreaming to be ice skating, so the mom had two options: make her room ice cold or win the ice skating class with the product contest :D
 
When the bedroom was freezing a penguin was appearing in the scene.
 
In this version the characters and the animations are not perfectly polished, because this was supposed to be a test.
 
The character of the first version: the mom (who is basically the same as the final version), a small kid with an ice skating costume, a cute penguin
All the ambients, in both videos, have been made entirely in Adobe Photoshop. All the furniture and details have been drawn, here and there I added photographic textures to elements.
Digital sketch of the kid's bedroom
Digital sketch for the frozen version of the kid's bedroom
In the kid's bedroom as well as in the kitchen everything is Photoshop made.
The cold version of the bedroom
The first version of the kitchen had a window on a backyard, but the client thought the scene was too busy, so we decided to go with a plain wall.
Thanks! :)