- This job has been done for MutadoClient: Saiwa / Mondelēz ItaliaAgency: Havas Worldwide Milan
Creative Director: Selmi Barissever - Lorenzo Crespi
Art director: Diego Campana
Copywriter: Riccardo Walchhutter
Producer (Havas): Daniela Capua
Production: MutadoIllustration: Rubens CantuniAnimation: Davide Ragona
Project manager (Mutado): Ilaria Bitetto
3D packaging: Emiliano Colantoni (The Shift)
- Before the video above there has been another version based on a different concept.
The kid was daydreaming to be ice skating, so the mom had two options: make her room ice cold or win the ice skating class with the product contest :DWhen the bedroom was freezing a penguin was appearing in the scene.In this version the characters and the animations are not perfectly polished, because this was supposed to be a test.
- The character of the first version: the mom (who is basically the same as the final version), a small kid with an ice skating costume, a cute penguin
- All the ambients, in both videos, have been made entirely in Adobe Photoshop. All the furniture and details have been drawn, here and there I added photographic textures to elements.
- Digital sketch of the kid's bedroom
- Digital sketch for the frozen version of the kid's bedroom
- In the kid's bedroom as well as in the kitchen everything is Photoshop made.
- The cold version of the bedroom
- The first version of the kitchen had a window on a backyard, but the client thought the scene was too busy, so we decided to go with a plain wall.
- Thanks! :)