Originality | Seagrams Gin

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  • Brief: 
    The brief that made it as a finalist to the students' gold award at El Sol was compiled. Seagram's called for a television campaign that worked with the concept of "Originality", spoke of 1950s America, and used a predetermined selection of music. The use of third-party images was prohibited.

    Many of the great American icons of the 1950s had idiosyncrasies that made them original.

    AD: Elías Torres, Sergio Sanz
    CW: Diana Manueco, Juan Aldeanueva
    Instructor: Ana Hidalgo

    Miami Ad School Madrid

    * 2012 SOL | Gold