The brief that made it as a finalist to the students' gold award at El Sol was compiled. Seagram's called for a television campaign that worked with the concept of "Originality", spoke of 1950s America, and used a predetermined selection of music. The use of third-party images was prohibited.
Many of the great American icons of the 1950s had idiosyncrasies that made them original.
AD: Elías Torres, Sergio Sanz
CW: Diana Manueco, Juan Aldeanueva
Instructor: Ana Hidalgo
Miami Ad School Madrid
* 2012 SOL | Gold