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The objective of this course was to create a fictional food collection line for Williams-Sonoma. The collateral design consisted of labels, packa… Read More
The objective of this course was to create a fictional food collection line for Williams-Sonoma. The collateral design consisted of labels, packaging, a shopping bag, promotional postcards and a point-of-purchase poster. Read Less
Published:
Organic Hills
Williams-Sonoma Collateral Project
Student Work Summer 2011



Organic Hills





BLUE CORN PANCAKE MIX 

 

 **This collateral is featured on theDieline, Student Spotlight.              [new link]

The three food products
The Blue Corn Pancake Mix
The Cinnamon Infused Maple Syrup
The Orange Blossom Honey
The promotional, hand-sewn canvas bag
The three promotional postcards
The point-of-purchase poster