Ordine degli Architetti di Firenze | Brand Identity |

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  • Ordine degli Architetti Pianificatori, Paesaggisti e Conservatori della Provincia di Firenze - [Logo Design & Brand Identity]






  • [Eng]The branded product is the need to promote the activities of the Architects of Florence.
    For the construction of this product, it was decided to resort to exemplary architectural and iconographic elements of the city and in order to focus more on the concept of belonging and recognition of members, so as to intercept a greater number of new professionals and a wider range of non-specialist public sector.


    [Ita]Il marchio prodotto nasce dalla necessità di promuovere le attività dell’Ordine degli Architetti di Firenze. Per la costruzione di tale prodotto si è deciso di ricorrere ad elementi esemplificativi architettonici e iconografici della città di Firenze al fine di puntare maggiormente sul concetto di appartenenza e riconoscibilità per cercando di intercettare un numero maggiore di nuovi professionisti e uno spettro più ampio di pubblico non esperto del settore.



  • [Inspiration]
    In its graphics component the brand to life by merging some of the details of two architectural elements, symbols that have made Florence famous all over the world, or Ponte Vecchio and Palazzo Vecchio, which are associated with the contours of the city coat of arms, or the lily.
  • [Color]
    The choice of colors reflects the desire to confer elegance and formality of the mark in the history of heraldry becoming part of the city of Florence.
  • [Vector construction]
  • [Logotype and choice of fonts]
    Has been chosen the use of a font which the linear Gotham that would provide a 'high manufacturing potential in the exploitation of the horizontal spaces without going to the expense of the legibility, and a good versatility in scope; the use of the upper case serves to provide for peremptoriness the name of the Entity in question.
  • [Pattern]
  • [Personal Card]
  • [Office supplies and applications]
  • [Background]
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